Quality is defined by customer’s requirement and improved with continuous effort.

Customer satisfaction is the topmost priority for any organization to thrive, shine and dominate the global market. A satisfied customer brings a lot of business with word-of-mouth marketing which is free yet highly effective. There is no doubt in saying that the customer-focused TQM implementation can help an organization earn huge revenues and a good reputation. In fact, customers become more loyal to such companies where their expectations are met to the utmost standards. Do you also struggle to impress your customers? Or do customers keep complaining about the products and services you offer? No worries! Here are some of the most effective TQM strategies to meet and exceed your customer’s expectations.

1.Increase customer interaction 

Interacting with customers has a lot of benefits - you get different ideas from the end-user perspective, customers can feel your concern towards them, they are assured that someone is keeping their back and much more. However, from the organization’s perspective, it can be scary at the initial level because you do not know how the customer will behave. But, the results will be astonishing and it will prove to be the first stepping stone of having a satisfied customer.

2.Be approachable to the customers

Customers praise those companies who are just a call away and listen to their problems. Organizations must create a single window for the customers where they can interact and get a prompt solution to the problems.

3.Be clear with customer service policy 

Great after-sales service is another important aspect in the long run. A satisfied product with prompt after-sales service is a dream combination for a customer. They should be clear on what needs to be done when they face any issue. If the first solution doesn’t work, then what’s next? In case they are not satisfied with the service offered, to whom they should complain?